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Saturday, May 19, 2012

Bad Ideas - What Not To Do

Sometimes, the things that cost a client money aren't deliberate and aren't sneaky - they're just, well... bad ideas that inevitably cost more money in the future.  Almost all of these fall into a single category: cheaper now, costly later.  As your dad probably taught you, short cuts quite often become long cuts.

IT and website related pursuits are no different - what is "cheap" now usually costs you more money later on.  Unfortunately, that "later on" is usually within a year.  Imagine saving $25,000.00 on your home, then finding out a year later it isn't big enough.  That's a pretty costly mistake. Or buying a work ute, then finding out it hasn't got the carrying capacity you need.  Cheap now, costly later.

The articles on this page attempt to highlight those things that look "cost effective" now, but in fact are cheap and will cost you money later.

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Newsflash - Google Changes!

At the end of October, 2010, Google changed the way it presented a majority of search results. The changes made are nothing short of a complete turn-around.

Any time a user searches for a location and a service/product, the most read results nearly always come from the Google Places search engine and not the "natural" Google results.

This change means that it is now possible for your business to be found more easily when people search on your business location.

So What Should You Do?

As always, we're here to help. Our opinion is that these changes cannot afford to be ignored and should be acted upon immediately. The good news is that you don't actually have to have a "website designer" do something about it - its not too difficult to do it yourself! From here, you could:

  • Read our full write-up here: Massive Google Search Changes.
  • Visit the official Google Business Center, which is what drives the data for Google Places.
  • Pick up the phone and call us on 07 5530 4496 or mail us for assistance - we can handle it all for you
  • Do nothing and let this pass you by.