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Saturday, May 19, 2012

Release Fees - the Leased Website

Quite often, you can use a "site builder" or some other very cheap way to build a website for less than $500.00.  This sounds great, but remember: you usually get what you pay for.

Under these systems, you usually do not own your own website.  You have just written some content and it magically shows up on the web.  Sounds great, but what happens when you start having to pay to "add more than 10 pages"?  Or when you need some help and they tell you its $150.00 per hour?

No matter who you pay to do your website, no matter what hosting you have - make sure that you are paying for website ownership.  Here are the key questions:

  • When I pay the money, do I own the site?
  • Am I allowed to move my website elsewhere without your help?
  • Is my site being built with something that is proprietary and owned by your company?
  • Can I backup my entire website easily?
  • If I want to move my site, do I have you pay you?

If the answer is "no" to any of the above, you will certainly run into issues if you need to move your website later.  Be careful.

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Newsflash - Google Changes!

At the end of October, 2010, Google changed the way it presented a majority of search results. The changes made are nothing short of a complete turn-around.

Any time a user searches for a location and a service/product, the most read results nearly always come from the Google Places search engine and not the "natural" Google results.

This change means that it is now possible for your business to be found more easily when people search on your business location.

So What Should You Do?

As always, we're here to help. Our opinion is that these changes cannot afford to be ignored and should be acted upon immediately. The good news is that you don't actually have to have a "website designer" do something about it - its not too difficult to do it yourself! From here, you could:

  • Read our full write-up here: Massive Google Search Changes.
  • Visit the official Google Business Center, which is what drives the data for Google Places.
  • Pick up the phone and call us on 07 5530 4496 or mail us for assistance - we can handle it all for you
  • Do nothing and let this pass you by.