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Tuesday, February 07, 2012

Sneaky Tricks - The General Idea

Unfortunately, there always businesses in any industry that will pull dirty, sneaky tricks for a variety of reasons.  This section of our website gives you some general tips on things to be wary of or outright avoid.

Nearly all of the dirty tricks revolve around one key concept:

Making it hard, expensive or impossible for you to leave a service provider

There's a common misperception that IT-related companies make their money from gouging prices or being overly expensive.  In fact, the worst of IT-related gouging is actually the very opposite.  Take software - most companies don't make money selling their software - they make their real money on customising, configuring, installing and most importantly: supporting their software.

Its all about keeping the client dependent and keeping "the drip in their arm".  With websites, its all about making sure the client has to come to you for assistance, minor changes, site moves and the like.  The articles on this page outline some of the more prevalent tactics that you should be wary of.

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Newsflash - Google Changes!

At the end of October, 2010, Google changed the way it presented a majority of search results. The changes made are nothing short of a complete turn-around.

Any time a user searches for a location and a service/product, the most read results nearly always come from the Google Places search engine and not the "natural" Google results.

This change means that it is now possible for your business to be found more easily when people search on your business location.

So What Should You Do?

As always, we're here to help. Our opinion is that these changes cannot afford to be ignored and should be acted upon immediately. The good news is that you don't actually have to have a "website designer" do something about it - its not too difficult to do it yourself! From here, you could:

  • Read our full write-up here: Massive Google Search Changes.
  • Visit the official Google Business Center, which is what drives the data for Google Places.
  • Pick up the phone and call us on 07 5530 4496 or mail us for assistance - we can handle it all for you
  • Do nothing and let this pass you by.