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Saturday, May 19, 2012

Search Engine Info for Your Business Website

Massive Google Search Changes

For quite some time, Google has used its “Places” search engine when your search contains a recognised locality – say, “Gold Coast” or “Melbourne”.  When this happened, you would see map results and a nice little map with pins on it.   You would still get the 3 paid-for-listings at the top of your search engine results page, as well as more advertisements down the right hand side. But the majority of the results in the left column would be the “natural” Google results (usually referred to as “organic results”).  That has now completely changed for many searches.

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Search Engines Intro

This article will explain the basics of search engines and what they do.

When looking into website design, website related services and website hosting, you will come across this term a LOT: search engine optimisation (usually abbreviated to "SEO").  Unlike many website designers, we will actually tell you in plain english what it is all about and how it works. 

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How Search Engines Operate

This article outlines what is known about search engines and the general concepts of how they operate.

Explaining how search engines work exactly is impossible.  Why? Because the search engine companies have spent millions of dollars developing their "algorithm".  What's an algorithm you ask? Princeton University provides this definition: a precise rule (or set of rules) specifying how to solve some problem.  For search engines, their algorithm is the exact process on how they access, evaluate, store and report their results.  It is an extremely complex set of rules and they have so much vested in providing "the best" search results, that no one, except their engineers, will ever know exactly how it works.

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Design For Search Engines

This article explains the nitty gritty of what to work towards and how to structure your site to achieve most benefit.

Let's get started, shall we? First up - the planning before you do anything, preferably even before you purchase a domain name.  There is planning to be done to get the most search engine benefit out of your site.  This stuff is boring.  Dry.  Difficult to read.  Understanding it will do things for your website that you cannot imagine.

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Important Search Engine Tips

This page deals with the "general" concepts of search engine optimisation that we feel are important and worth noting.

This is the final page regarding optimising websites for search engines.  If you've gotten this far, congratulations - there's a lot to digest.

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Why Search Engines Are Important

This article will explain why search engines are critical to business website success.

Many people know why search engines are not only important, but critical to the success and return on investment of a website.  If you're not one of those people, or have only a vague understanding, read on.

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Search Engine Tips Overview

This article introduces the basics on how to get started on an SEO campaign.

To really get good search engine results, you need to understand what's going on with them - then you can learn what you can do with your website to improve your search engine rankings.  There are plenty of website designers telling you they are experts in search engine optimisation, but how many are willing to part with the information to allow you to help yourself?  Not many.

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Page Design for Search Engines

This page deals with how pages should be written and what to consider on each and every page you write.

Each and every page you write has benefit, relevance and a place in the scheme of your entire website strategy. There are parts of each page that should be done right, things to avoid and things to ensure you get perfect.

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Newsflash - Google Changes!

At the end of October, 2010, Google changed the way it presented a majority of search results. The changes made are nothing short of a complete turn-around.

Any time a user searches for a location and a service/product, the most read results nearly always come from the Google Places search engine and not the "natural" Google results.

This change means that it is now possible for your business to be found more easily when people search on your business location.

So What Should You Do?

As always, we're here to help. Our opinion is that these changes cannot afford to be ignored and should be acted upon immediately. The good news is that you don't actually have to have a "website designer" do something about it - its not too difficult to do it yourself! From here, you could:

  • Read our full write-up here: Massive Google Search Changes.
  • Visit the official Google Business Center, which is what drives the data for Google Places.
  • Pick up the phone and call us on 07 5530 4496 or mail us for assistance - we can handle it all for you
  • Do nothing and let this pass you by.