Search Engine Optimisation Services

Search Engine Optimisation (SEO) is the process of getting your website on to (or as close to) the first page of Google search results, for specified searches, known as "keywords" and "keyword phrases".  Business Website Designers offer two different types of SEO services to assist our clients.

Organic SEO is the process of getting "real" search engine results - the links on the left hand side of a search page.  These should not be confused with the links on the right, which are paid-for classified ads.  Our services relate to organic SEO, not paid for advertising (that isn't SEO - its...well, advertising).

Redesign, Restructure, Redraft

Good SEO starts with the structure of your website, the configuration of each page and most importantly, the text on each page.  With this service, we undertake a process to:

• Understand your goals and advise as to keyword targets - failing to plan is a plan that fails. For example, targeting "website designer" is crazy - there are 73 million competing results! Try "gold coast website designer" (5 million results and local businesses find you!)
• Redesign your page concept to ensure it uses all the correct tags, links and navigation - this is a "page approach" that we then use on every page of your website.
• Restructure your website to ensure it uses search engine friendly URLs, uses clear text navigation, contains correct links and properly defined navigation.  This will also include sitemaps and anything else your website doesn't have.
• Redraft each page to ensure it hits the keywords being targetted as well as title, heading and meta tags.

There is no fixed price on this service, as it depends on the suitability of your current website, the number of pages you have and the industry your business is in. Contact BWD to discuss your options.

Content Creation

Redesigning your existing site will yield SEO benefits.  However, the best chance to "win" at the search engine game is to ensure you can publish a lot of content easily, professionally and in a categorised manner.  Search engines eat and breathe text - its all they do.  So that's how you get the best results - by feeding the search engines as much fresh text as you can.  In this regard, you have a few options:

• Blog - Blogs are very common and a great way to easily publish new articles to your website.  Starting around the $400.00 mark, we can have a blog built with your website and on a separate subdomain to maximise your search engine results.
• Wikis - Less common than blogs, wikis (such as Wikipedia) can do amazing things for you, if you have the time to manage them.  Wiki pricing varies.  They also double as a fantastic resource for your employees or clients should you need it.
• Forums - Online forums or "message boards" can be fantastic for search engine campaigns, as well as bringing your clients/community closer together.  They take some effort initially, but once you have a solid base of people posting and replying, it builds itself.  Forums start around the $500.00 mark.

Other Services

Google AdWords campaign - when someone searches on Google, they see "natural results" on the left hand side.  On the right hand side are AdWords listings - you pay a few cents to Google everytime someone clicks on your AdWords advertisement. Please note that this is not "Search Engine Optimisation" - it is classified advertising.  And results on the "first page of Google" in the AdWords section is nothing like having organic first page results.