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Tuesday, February 07, 2012

A Well Designed Website Attracts New Business

Much like well placed advertising, a well designed and informative website will attract new business.  These days, there are hundreds of thousands of searches carried out every day - people looking for mobile phones, plumbers, builders, IT consulting services, lawyers, clothing, footwear, gifts, jewellery and much more.  There is nothing that you cannot find on the internet and your potential customers know that.

So that's where more and more customers are going to find things.  Forget the YellowPages or WhitePages - a quick search, a few clicks and they are there - without even standing up.  If you don't have a website, you don't get found.  You don't hear from these customers, as they found a competitor.

If a customer finds your website because they searched for something they want, it is common sense that they are close to spending money.  Its like a guy who walks into a menswear store - you do not have to sell him the idea of buying new clothes - he is already in your store! All you have to do is convince him that your businesses clothes are suitable for him.

...hundreds of thousands of searches are carried out every day...There is nothing that you cannot find on the internet and your potential customers know that.

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Newsflash - Google Changes!

At the end of October, 2010, Google changed the way it presented a majority of search results. The changes made are nothing short of a complete turn-around.

Any time a user searches for a location and a service/product, the most read results nearly always come from the Google Places search engine and not the "natural" Google results.

This change means that it is now possible for your business to be found more easily when people search on your business location.

So What Should You Do?

As always, we're here to help. Our opinion is that these changes cannot afford to be ignored and should be acted upon immediately. The good news is that you don't actually have to have a "website designer" do something about it - its not too difficult to do it yourself! From here, you could:

  • Read our full write-up here: Massive Google Search Changes.
  • Visit the official Google Business Center, which is what drives the data for Google Places.
  • Pick up the phone and call us on 07 5530 4496 or mail us for assistance - we can handle it all for you
  • Do nothing and let this pass you by.