Business Websites Build a Starting Relationship

Ask any marketing professional - a relationship is critical to make sales and retain customers.  Even a shallow, 'one phonecall' relationship is necessary to start the process from inquiry to customer to sale.  A business website achieves that, without any time on your part.

A visitor reads your site and, if it is well designed, they get all the information they are after.  This visitor is now an interested visitor.  They feel that you offer what they are seeking to purchase and that you are a legitimate business - you have a website and you answer the right questions.  That interested visitor is now a potential customer.  People need to find some small amount of trust and security in dealing with a business.  Your website has started that process.

You now have a potential customer who contacts you - turn them into a paying customer and that means income.  Alternatively, they just order from your online store or over the phone - they turn themselves into a paying customer.  If you keep that paying customer happy and treat them well, they then become a satisfied customer - and they tell their friends about how wonderful you are.

Without a website for your business, you are losing that foot in the door every time a visitor sees a competitor's website.  You don't even get to chat to a visitor, let alone that visitor turned into a paying customer.

Without a website for your business, you are losing that foot in the door every time a visitor sees a competitor's website